Project Details
Client: Securities and Exchange Commission, Thailand (SEC) / สำนักงานคณะกรรมการกำกับหลักทรัพย์และตลาดหลักทรัพย์ (ก.ล.ต.)
My Role: UX/UI Designer & Graphic Design
Timeline: 3 Months
Platform: Responsive Web Application (Microsite) & Multimedia Integration
Key Focus: Educational UX, Scam Simulation UI, Information Architecture for Legal Compliance, Public Safety Awareness
My Role: UX/UI Designer & Graphic Design
Timeline: 3 Months
Platform: Responsive Web Application (Microsite) & Multimedia Integration
Key Focus: Educational UX, Scam Simulation UI, Information Architecture for Legal Compliance, Public Safety Awareness
Overview
— Challenge: In a low-interest-rate environment, malicious scammers exploit public interest by creating highly sophisticated, fake investment platforms (Mutual Funds, Crowdfunding, Crypto, and Rich Courses). The challenge was to design an engaging educational portal that replicates these deceitful UI patterns to effectively teach users how to spot red flags before losing money.
— Solution: Developed the "Scam Education" microsite inside the SEC portal, featuring simulated environments for 4 common investment scams. The design exposes deceptive strategies—such as guaranteed high returns and countdown timers—while seamlessly providing verifying tools like "SEC Check First" to empower smart investment choices.
— Solution: Developed the "Scam Education" microsite inside the SEC portal, featuring simulated environments for 4 common investment scams. The design exposes deceptive strategies—such as guaranteed high returns and countdown timers—while seamlessly providing verifying tools like "SEC Check First" to empower smart investment choices.
Case Study Highlights
— The Challenge: Scammers design their fake platforms to look nearly identical to authorized financial institutions, creating a massive visual deception. The design team had to carefully balance showing these dangerous fraud patterns realistically while ensuring the actual educational framework and protective guidelines remained dominant, clear, and non-confusing for visitors.
— The Process (The Strategy): Analyzed real-world scam mechanics from reported financial fraud cases. Mapped out user behavior flows to build simulated landing pages for Mutual Funds, Crowdfunding, Crypto Trading, and Financial Coaches. Embedded strategic visual highlighters onto the UI to call out scam elements—like fake celebrity endorsements, unrealistic high monthly returns (e.g., 19%–50%), and pressure-inducing timers—guiding users to easily cross-check licenses via official SEC verification tools.
— The Solution & Impact: Delivered an impactful, clean, and highly structured educational platform that serves as a digital vaccine for investors. The platform successfully translates dense regulatory caution into engaging, visual-first interactive layouts. It reduces public vulnerability by making scam identification intuitive, facilitating immediate access to the SEC helpline, and drastically lowering the success rate of digital investment fraud.
— The Process (The Strategy): Analyzed real-world scam mechanics from reported financial fraud cases. Mapped out user behavior flows to build simulated landing pages for Mutual Funds, Crowdfunding, Crypto Trading, and Financial Coaches. Embedded strategic visual highlighters onto the UI to call out scam elements—like fake celebrity endorsements, unrealistic high monthly returns (e.g., 19%–50%), and pressure-inducing timers—guiding users to easily cross-check licenses via official SEC verification tools.
— The Solution & Impact: Delivered an impactful, clean, and highly structured educational platform that serves as a digital vaccine for investors. The platform successfully translates dense regulatory caution into engaging, visual-first interactive layouts. It reduces public vulnerability by making scam identification intuitive, facilitating immediate access to the SEC helpline, and drastically lowering the success rate of digital investment fraud.