Project Details
Client: ATHENA-AI CO., LTD.
My Role: Lead Product Designer (UX/UI & HealthTech Strategy) , Graphic Design
Platform: Web-based DNA Health & Wellness Platform
Key Focus: MedTech UX, Data Visualization, Complex Workflow Optimization
My Role: Lead Product Designer (UX/UI & HealthTech Strategy) , Graphic Design
Platform: Web-based DNA Health & Wellness Platform
Key Focus: MedTech UX, Data Visualization, Complex Workflow Optimization
Overview
Challenge: Translating complex genomic data into an understandable, actionable health dashboard for everyday users while ensuring security and ease of use in the DNA testing journey.
Solution: Designed a user-centric digital journey that simplifies the DNA sample-to-result pipeline, transforming intricate medical reports into intuitive, personalized health insights.
Solution: Designed a user-centric digital journey that simplifies the DNA sample-to-result pipeline, transforming intricate medical reports into intuitive, personalized health insights.
Case Study Highlights
The Challenge: Data silos from various systems (CATI/Excel) created visibility gaps, making it impossible for HQ to monitor dealer performance in real-time or identify underperforming branches efficiently.
1. The Challenge: Users often find DNA testing journeys intimidating and difficult to interpret. We needed to bridge the gap between complex genomic science and accessible digital health management.
2. The Process (The Strategy): * Information Architecture: Mapped the entire DNA testing lifecycle—from registration and sample tracking to result interpretation—to ensure a seamless user flow.
— Data Simplification: Created a visual language to represent complex genetic health indicators, focusing on clarity without compromising scientific accuracy.
— User-Centric Design: Built a trust-focused interface that addresses user anxiety by providing clear status updates and actionable health recommendations.
2. The Process (The Strategy): * Information Architecture: Mapped the entire DNA testing lifecycle—from registration and sample tracking to result interpretation—to ensure a seamless user flow.
— Data Simplification: Created a visual language to represent complex genetic health indicators, focusing on clarity without compromising scientific accuracy.
— User-Centric Design: Built a trust-focused interface that addresses user anxiety by providing clear status updates and actionable health recommendations.
3. The Solution & Impact:
— Accessible Healthcare: Successfully transformed scientific data into a relatable dashboard, empowering users to make informed health decisions.
— Trust & Transparency: Optimized the result delivery flow, reducing user confusion and increasing engagement with personalized wellness reports.
Design Scalability: Established a modular design system that supports future health testing services and report categories.
— Accessible Healthcare: Successfully transformed scientific data into a relatable dashboard, empowering users to make informed health decisions.
— Trust & Transparency: Optimized the result delivery flow, reducing user confusion and increasing engagement with personalized wellness reports.
Design Scalability: Established a modular design system that supports future health testing services and report categories.
