Project Details
Client: i-Store Self Storage
Software House: igloo solutions Co., Ltd
My Role: Senior Product UX/UI Designer (End-to-End Design Lead)
Timeline: 3 Months
Platform: Web-based Booking & Facility Management Platform
Key Focus: Service-Oriented UX, Space Calculation UI, Trust & Security Architecture
Website: https://i-store.co.th/
Overview
— Challenge: Traditional self-storage booking relies heavily on physical site visits or complex manual inquiries, causing high friction and low conversion rates from online users who are unsure about their spatial needs.
— Solution: Designed a seamless, digital-first booking platform that features an intuitive space calculator and a transparent user journey, converting complex storage logistics into a simple and trustworthy self-service process.
Case Study Highlights
— The Challenge: Potential users face a high cognitive load regarding data transparency, security, and choosing the right storage dimensions. The interface needed to proactively resolve user anxiety and provide instant clarity without requiring manual support.
— The Process (The Strategy): Executed a full UX overhaul by introducing interactive spatial visualization components. Collaborated closely with the engineering team to map the inventory and live booking matrix, creating an optimized step-by-step transaction pipeline that highlights facility security and location-specific pricing dynamically.
— The Solution & Impact: Delivered a highly scalable and cohesive web design framework that noticeably streamlined the reservation journey, unlocked robust self-service user acquisition, enhanced trust in the storage infrastructure, and dramatically lowered customer support handling times.
Client: i-Store Self Storage
Software House: igloo solutions Co., Ltd
My Role: Senior Product UX/UI Designer (End-to-End Design Lead)
Timeline: 3 Months
Platform: Web-based Booking & Facility Management Platform
Key Focus: Service-Oriented UX, Space Calculation UI, Trust & Security Architecture
Website: https://i-store.co.th/
Overview
— Challenge: Traditional self-storage booking relies heavily on physical site visits or complex manual inquiries, causing high friction and low conversion rates from online users who are unsure about their spatial needs.
— Solution: Designed a seamless, digital-first booking platform that features an intuitive space calculator and a transparent user journey, converting complex storage logistics into a simple and trustworthy self-service process.
Case Study Highlights
— The Challenge: Potential users face a high cognitive load regarding data transparency, security, and choosing the right storage dimensions. The interface needed to proactively resolve user anxiety and provide instant clarity without requiring manual support.
— The Process (The Strategy): Executed a full UX overhaul by introducing interactive spatial visualization components. Collaborated closely with the engineering team to map the inventory and live booking matrix, creating an optimized step-by-step transaction pipeline that highlights facility security and location-specific pricing dynamically.
— The Solution & Impact: Delivered a highly scalable and cohesive web design framework that noticeably streamlined the reservation journey, unlocked robust self-service user acquisition, enhanced trust in the storage infrastructure, and dramatically lowered customer support handling times.
