Project Details
Client: Advice IT Infinite Public Co., Ltd.
My Role: Senior Product UX/UI Designer
Timeline: 3 Months (End-to-End Delivery)
Platform: iOS & Android Mobile Application
Key Focus: Transactional Flow Optimization, Process Re-engineering, Mobile Conversion
App Store: https://apps.apple.com/us/app/advice/id1489136100
Play Store: https://play.google.com/store/apps/details?id=coth.advice.shopping&hl=th
My Role: Senior Product UX/UI Designer
Timeline: 3 Months (End-to-End Delivery)
Platform: iOS & Android Mobile Application
Key Focus: Transactional Flow Optimization, Process Re-engineering, Mobile Conversion
App Store: https://apps.apple.com/us/app/advice/id1489136100
Play Store: https://play.google.com/store/apps/details?id=coth.advice.shopping&hl=th
Overview
Challenge: To overhaul the existing shopping experience within a tight 3-month window, streamlining the entire purchasing process to reduce drop-offs and improve mobile conversion rates for a massive customer base. Solution: Executed a high-impact re-design that re-engineered the user journey from discovery to checkout, introducing a more intuitive, speed-focused purchasing flow that aligns with the needs of mobile-first shoppers.
Case Study Highlights
1. The Challenge: The previous purchasing process was fragmented and time-consuming, causing frustration during high-traffic periods. We needed to transform the app into a fast, reliable, and user-friendly mobile commerce tool.
2. The Process (The Strategy):
— Process Re-engineering: Conducted a deep-dive audit of the existing transactional flow. Identified bottlenecks in the checkout journey and re-mapped the entire process to reduce the number of steps and cognitive load.
— Prioritized UX Design: Given the 3-month timeline, I focused on high-impact areas—optimizing the cart logic, refining search-to-checkout flows, and simplifying user profile management.
— Agile Design Execution: Collaborated closely with developers to ensure the re-designed flows were not only aesthetically improved but also technically feasible within the aggressive deployment schedule.
2. The Process (The Strategy):
— Process Re-engineering: Conducted a deep-dive audit of the existing transactional flow. Identified bottlenecks in the checkout journey and re-mapped the entire process to reduce the number of steps and cognitive load.
— Prioritized UX Design: Given the 3-month timeline, I focused on high-impact areas—optimizing the cart logic, refining search-to-checkout flows, and simplifying user profile management.
— Agile Design Execution: Collaborated closely with developers to ensure the re-designed flows were not only aesthetically improved but also technically feasible within the aggressive deployment schedule.
3. The Solution & Impact:
— Reduced Friction: Successfully shortened the time-to-purchase by optimizing the checkout flow, leading to a smoother experience during both normal and high-demand shopping days.
— Reduced Friction: Successfully shortened the time-to-purchase by optimizing the checkout flow, leading to a smoother experience during both normal and high-demand shopping days.
Accelerated Delivery: Delivered a complete UI/UX overhaul within 3 months by adopting a modular design approach, ensuring the app remained stable while modernizing its core functionality.
User Adoption: The revamped app received positive feedback for its improved speed and ease of navigation, validating the focus on transactional flow optimization.
